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Cebu Pacific Named Strongest Airline Brand in ASEAN

PNA

Cebu Pacific
Cebu Pacific Chief Marketing and Customer Experience Officer Candice Iyog receives the award for ASEAN’s Strongest Airline Brand from Brand Finance Managing Director for Asia Pacific Alex Haigh in a ceremony in Singapore on Nov. 7, 2025. Iyog thanked the people behind the low-cost carrier, acknowledging that the airline’s strength comes from them. (Photo from Cebu Pacific)

Airline Earns Top Honor from Brand Finance

Cebu Pacific has been officially recognized as the strongest airline brand in ASEAN by global consultancy Brand Finance. The distinction was announced during an awarding ceremony held in Singapore, highlighting the carrier’s leadership in regional aviation.

Chief Marketing and Customer Care Officer Candice Iyog said the airline remains committed to making travel simple, friendly, and accessible for both Filipino and regional travelers. She added that the recognition reflects the airline’s continuous effort to strengthen customer confidence.

Brand Finance Asia Pacific Managing Director Alex Haigh said the airline outperformed its regional competitors in customer perception and operational reputation. He emphasized that strong brand performance boosts long-term growth and resilience in the aviation sector.

What the Evaluation Revealed

Brand Finance analyzed data from 175,000 respondents across 41 countries, including 25,000 from the Asia-Pacific region. Cebu Pacific earned an AAA brand rating and a Brand Strength Index score of 86.1, placing it at the top of the ASEAN airline category.

Since its launch in 1996, the carrier has flown more than 250 million passengers. It currently operates flights to 37 domestic and 26 international destinations, supported by ongoing improvements in digital services, customer care, and community-focused initiatives.

Why This Matters for Philippine Travel

The recognition strengthens the Philippines’ position in Southeast Asia’s competitive aviation landscape. A stronger brand presence may attract more travelers, encourage tourism spending, and inspire further innovation among local carriers.

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Sources

  • Philippine News Agency (PNA)
  • Brand Finance Airline Rankings
  • Cebu Pacific Official Press Information

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