“At Magna Prime, we believe that leadership is servanthood, and humility is the beginning of wisdom. We believe that when sharing the right industry practices, we’re making everyone a winner. Regardless of competition, as long as we prioritize innovation and education, we are not just pushing ourselves to earn more but we’re also helping the industry, our communities, and our country to grow further.” – Mr. Derrick A. Tan, Magna Prime Chemical Technologies, Inc.’s Founder, President and CEO.
Magna Prime Chemical Technologies, Inc. (Magna Prime) is the first Filipino-owned construction chemical company in the Philippines. It has been trailblazing the industry through cost-efficient, innovative, and sustainable construction chemical products and methodologies. Its founder, Inventor Derrick Tan, leads the company. Magna Prime has grown into a wide-range company with three brands: Buildrite Construction Chemicals, Sinclair Paint, and Max Bond Adhesive Solutions.
Magna Prime started in 2001 as a small tire, battery, and lubricant distributor. Since then, it has grown into an established and awarded company. Its wide range of products includes waterproofing, concrete flooring, finishing, tiling, protective coatings, admixtures, innovative paints, sealants, and adhesives. Now, Magna Prime continues the success of its marketing campaign “Magtanong Para Sigurado.” The campaign empowers individuals with knowledge through online seminars and engaging social media content.
A Testament on Its Leadership and Innovation
Magna Prime’s primary mission is to educate stakeholders on cost-efficient, innovative, and sustainable construction chemical product methodologies. Its founder, president, and CEO Mr. Derrick A. Tan recently bagged the award of Outstanding Achievement in Entrepreneurship for Large Scale Enterprise at the 42nd Agora Awards. The awarding took place last January 19 at Shangri-La Fort, BGC, Taguig City.
“You know, this award means a lot for Magna Prime. It reassures us that we’re doing the right thing in terms of our marketing efforts and the overall approach of the company towards our customers and employees. It proves that we’re on the right path,” Mr. Tan shared as he received his award.
Tan presented an exemplary ability to build and sustain a successful and dynamic business. As a result, he joins the ranks of business leaders in the country who display strong entrepreneurism. He stands out as an inspiration for others to become effective entrepreneurs. The recognition highlighted several characteristics. They include Innovative Marketing Strategies, Effective Execution, Impressive Business Results, Leadership and Influence in the Industry, Social Responsibility, Adherence to Ethical Standards, and Continuous Learning and Adaptation.
The Winning Elements and Strategies
Magna Prime takes pride in its LAKBAYANIHAN culture. The culture is deeply rooted in honoring God first, loving family second, then working with honor to serve others, all for the Glory of God. Daily operations carry a sense of fun and learning. This encourages people and management to approach challenges creatively and take ownership of their work. They do not just execute tasks. They actively contribute to the company’s success and growth.
“Leadership at Magna Prime is considered an act of servitude, grounded in humility and wisdom, driving us to innovate with an entrepreneurial spirit while staying resilient in the face of challenges,” Tan added.
In 2020, during the height of the COVID-19 pandemic, Magna Prime launched its marketing campaign “Magtanong Para Sigurado.” The campaign helped many people find and use the right construction chemical products and methodologies. Magna Prime also popularized the solution-centric approach to solving construction problems. This contrasts with the product-centric approach of established brands through the years.
Over the past years, Magna Prime has grown exponentially, with almost 500 employees powering its growth. Through its continuous innovation, the company has provided more opportunities for its members. It nourishes the seeds of learning and wisdom as it enters a new era of success and innovation.
“Oftentimes, leaders are selfish about their time. We think that our time and ideas are more valuable than others. When you’re in the position of power, you think that you’re always right. Leaders should listen more and talk less. Because we are called to be servant leaders and not authoritarian leaders. We should have the humility to listen in order to learn from them,” Tan mentioned.
Continuous Industry Leadership
Sustainability is the main focus of many companies across the globe. Magna Prime recognizes the global context of its industry and continuously improves its strategies with a global perspective. This means keeping abreast of international trends and standards. It also means seeking opportunities for international collaboration and expansion for the betterment of the industry and the planet.
Along with these efforts is Magna Prime’s partnership with government institutions to launch its own Magna Prime campus. This project aims to create a learning hub. The hub will serve as a center for excellence in construction chemicals. It will also contribute to the national agenda of raising industry standards. Magna Prime is also set to expand its educational modules, learning facilities, and programs. They will enhance the knowledge and skills of present contractors and applicators, as well as anyone and future practitioners of the industry.
“We aim to provide comprehensive, practical, and cutting-edge education that aligns with the current and future needs of the construction industry. Therefore, we are mindful of the broader impact of our actions, ensuring that we contribute positively to the advancement of the industry, of the country, and of the planet,” Tan concluded.
