Smart Communications Inc. (Smart) and its value brand TNT have clinched four impressive awards at the esteemed 2024 Asia-Pacific Stevie Awards®, celebrating their groundbreaking and imaginative initiatives.
Spanning 29 markets in the region, the Asia-Pacific Stevie® Awards have been honoring international businesses for their innovation across diverse categories since their inception in 2002.
TNT bagged a Gold Award for Innovation in Cause-related Videos for its viral SIM Registration campaign, which scored millions of online engagements because of its creative and humorous videos encouraging the public to register their SIMs.
TNT also snagged a Gold Award for Innovation in Content Marketing/ Branded Editorial for its groundbreaking TNT Petmaloop Challenge, which set the Guinness World Record for the World’s Longest Travel Livestream. Under the campaign, the brand gathered local content creators to feature highlights of their hometowns that give them ‘saya’ or joy using the widely popular video-sharing app TikTok.
On the other hand, the value brand earned a Silver Award for Innovation in Cross-Media Marketing for its FREE TikTok for All campaign, which enabled subscribers to enjoy free access to the widely popular video-sharing app when they register to select TNT promos.
Smart also took home a Bronze Award for Innovative Achievement for the launch of the Smart Prepaid eSIM, the first prepaid eSIM in the Philippines. This device brings the future of mobile communications to more Filipinos.
Most-awarded Philippine telco
Smart and TNT’s awards add to the eight other Stevie Awards of its parent company, PLDT, making the PLDT Group the most-awarded Philippine telco this year.
Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 150 professionals worldwide. More than 1,000 nominations about innovative achievements were considered by the judges this year.
“We thank the Asia-Pacific Stevies® for recognizing our programs and initiatives that provide inclusive and lasting value to Filipinos. We celebrate these wins with the communities that we serve, and with our teams who tirelessly make them happen,” said Cathy Yap-Yang, First Vice President and Head of Group Corporate Communications for PLDT and Smart.
“These prestigious awards further inspire us in our commitment to provide the best possible mobile experience for Filipinos through meaningful innovations and groundbreaking services powered by our superior mobile network,” said Alex O. Caeg, Head of Smart Consumer Wireless Business.
The Asia-Pacific Stevie Awards® is the latest in a string of awards earned by Smart and TNT from local and international award-giving bodies, including the TikTok Ad Awards Philippines, 16th Kidlat Awards, AdFest 2024, Boomerang 2023 Awards, Korea’s MAD Stars 2023, CLIO Sports, and BestAds, among others.
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