Marilao, Bulacan, December 7, 2025 – Abante Posible Ambassador Coco Martin met with Marileños and Bulakeños at Marilao, Bulacan during the nationwide Tamaraw roadshow organized by Toyota Motor Philippines (TMP) and Toyota Marilao, Bulacan, Inc. (TMR). Marilao is Coco’s third provincial stop after Cagayan De Oro and Tacloban, where customers have been sharing their stories of Abante Posible with the Next Generation Toyota Tamaraw.
Coco Martin’s Experience with the Toyota Tamaraw
Keeping the energy high in the afternoon, Coco performed a song and dance number to entertain the audience. He then shared his experience as a proud owner of his own Toyota Tamaraw Utility Van, which he uses for his business and his employees’ transportation.
“Ang una-unang binili ko sa kanila (sa Toyota) yung Utility Van, kasi naisip ko gamitin sa negosyo na tinayo namin. Pag nag gogrocery kami, dito lahat namin nilalagay yung grocery namin. Kapag sa bahay kinailangan yung mga tao namin ng masasakyan, napaka komportable nila kasi aircon at maluwag,” Coco shared. (The first variant I bought from Toyota is the Utility Van, because I thought of using it for our business. Every time we buy groceries, we load everything we bought here. At our house, if our employees need transportation, they can ride comfortably because there’s air conditioning and it’s spacious.)
The Abante Posible ambassador also shared how delightfully surprised he was with the Tamaraw’s performance, and how soft and easy to drive its clutch pedal is. “Sabi ko ang tagal ko nang nagdadrive. Nagulat ako siguro dahil moderno na ngayon at inaayos ng inaayos ang makina. First time ko maka apak ng clutch na ganun kalambot, sabi ko bat napakalambot ng clutch neto at napaka lakas ng power? Nagulat ako dun sa performance ng Toyota Tamaraw,” he said. (I’ve been driving for a long time. I was probably surprised because the Tamaraw is modern now and the engine is continuously being improved. It’s the first time I’ve stepped on a clutch that soft. I said to myself, “why is the clutch so soft and there is so much power?” I was surprised by the performance of the Toyota Tamaraw.)
Stories of Abante, Posible!
Domingo Delizo from Pandi, Bulacan, is one of the many people in the showroom who got to meet Coco during his visit. Domingo praised the Next Generation Toyota Tamaraw’s effectiveness for his business, saying his income has tripled since he bought his unit. He also credits Toyota’s reliability for his purchase, which has given his family peace of mind over their business operations. Domingo shared that many people praise his Toyota Tamaraw, and he encourages them to buy a unit as well, referring them to Toyota Marilao, Bulacan, Inc. for their purchase.
Another customer, Estrella Maruyama, shared that she bought the Toyota Tamaraw to experience the durability and quality it offered. Once she received her Tamaraw, she was not disappointed: she found the interior comfortable and rides smooth and relaxing. Estrella was so satisfied that she recommended her daughter, Catherine, purchase one as well.
“At dahil sobrang nagustuhan ko (yung Tamaraw), ni-recommend ko agad sa anak ko, kaya kumuha rin siya kaagad. Ngayon, dalawa na ang Tamaraw sa pamilya namin. Ibig sabihin, hindi lang ako ang satisfied, pati anak ko satisfied din. Sa tibay, practicality, at comfort, masasabi ko, hindi lang sasakyan ang Tamaraw, katuwang talaga siya sa negosyo at sa buhay,” she shared. (Since I really liked the Toyota Tamaraw, I immediately recommended my daughter buy one too. Now, we have two Tamaraws in our family — meaning it’s not only me who is satisfied, but also my daughter. For durability, practicality, and comfort, I can say the Tamaraw is not only a vehicle but a partner in business and in life.)
Toyota Tamaraw: The Filipino’s Choice
Amid record sales and high preferability among MSME owners, more Filipinos are choosing to make Abante, Posible with the Toyota Tamaraw as their mobility partner. The Toyota Tamaraw has been empowering communities since its launch last year, becoming an important part of many Filipino livelihoods. Marilao is no exception: TMR President Cosco Oben emphasized the Tamaraw’s immense growth and importance to Marileños and Bulakeños, not only in business but also for family use, and expressed his gratitude to customers in Bulacan for the trust they’ve placed in the vehicle.
“The Next Gen Tamaraw is quickly becoming the mobility choice of many Marileños and Bulakeños. They see it as a practical solution for both business and family needs — reliable for their daily business operations, and dependable for bringing their loved ones where they need to be, with confidence and style. I’m truly grateful to our team and to our customers here in Bulacan for the trust they’ve given the Next Gen Tamaraw,” Oben said.
Local dealers such as Toyota Marilao Bulacan, Inc. have been an important part of the Tamaraw’s record sales, building strong relationships with local MSMEs and their owners. Dealers have cultivated trust toward MSMEs with the Tamaraw at the forefront, driving growth in the community.
Throughout the afternoon, Coco met with Marileños and gave them a day filled with joy, entertaining the audience with his performances and sharing his love for the Toyota Tamaraw. The Next Generation Toyota Tamaraw, a partner for progress with its reliability, customizability, and fuel efficiency, shows the Filipino people that they can achieve Abante, Posible!
The Next Generation Toyota Tamaraw launched in 2024 as a highly customizable utility vehicle built to respond to the needs of various entrepreneurs, especially MSMEs. In line with answering customer needs, TMP recently launched new AT variants and conversion units for the utility vehicle:
| AT Variants | 2.4 GL Utility Van DSL AT |
| 2.4 GL Aluminum Cargo DSL AT | |
| Additional Conversions | 2.4 Ambulance DSL MT* |
| 2.4 Telco Van DSL MT* | |
| 2.4 Patrol Car DSL MT* | |
| 2.4 Ref Van DSL MT* |
*Additional Conversions are for Indent Order basis only
Some variants of the Next Generation Toyota Tamaraw are now also available in other colors. The GL Dropside will now be available in Super Red. The Tamaraw Utility Van will be available in Black 1, Greyish Blue Metallic, and Super Red. The Tamaraw Dropside DSL M/T will additionally be available in Silver Metallic.
To learn more about the Next Generation Tamaraw, visit toyota.com.ph/tamaraw or inquire at your nearest Toyota dealership.
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