By: Air Urquiola, MBAManaging DirectorTA-FBDI Advertising Corp
Life is full of beautiful surprises, and I am a firm believer that everything happens for a reason. It was supposed to be just another ordinary afternoon when my wife, Lhara, and I decided to attend a Bikram Yoga session at The Grove by Rockwell. Having been regular participants for quite some time, our naturally sociable nature often led us to chat with fellow fitness and wellness enthusiasts. It was during one of these sessions that we crossed paths with Naida Dalisay, the Commercial Director of the Universal Robina Corporation (URC) Flour Division. On a whim, I casually asked Lhara to strike up a conversation with her to explore a possible collaboration between URC Flour and our agency, TA-FBDI Advertising Corp. Little did I know that this simple introduction would be the catalyst for a major corporate milestone.
What began as a competitive trial phase and bidding process quickly evolved into a robust, long-term partnership. Today, we manage some of URC Flour’s biggest events, campaigns, PR initiatives, and social media content creation. As the Managing Director of TA-FBDI, I feel deeply blessed that a corporate giant like URC Flour has entrusted us as their preferred integrated marketing communications partner. Our team cannot thank our wonderful clients at URC enough; they have been incredibly collaborative, open, and remarkably aligned with our creative vision from the very first brainstorming session.
A Roster of Giants Built on Lasting Relationships
The URC Flour success story is just one of many remarkable chapters in our journey. Every brand on our roster carries its own unique and inspirational story that has helped shape TA-FBDI Advertising Corp. into the agency it is today.
Take Energizer Philippines, Inc., a client that has trusted us for over a decade. Throughout this enduring partnership, marketing and brand managers who have moved on to new companies have consistently called upon us to handle their new employers’ Integrated Marketing and Communications (IMC) requirements.
This deep level of trust spans across massive global and international brands like Procter & Gamble (P&G), Honda, Ajinomoto, ADM, and Eau Thermale Avène. It is equally reflected in our work with local giants and household names such as Solane LPG, Cobra Energy Drink, Lovely Causemetics, and Pioneer Adhesives. Our expertise also extends to vital institutional and regional accounts, including the National Book Development Board, Rang-ay Bank, and East Valley Medical Center. All of these diverse organizations choose to work with us year after year because of the special bond, mutual respect, and foundational relationships we build together.
The TA-FBDI Difference: High-Value, Stress-Free Partnership
In an industry as fiercely competitive as advertising and public relations, becoming the preferred choice of leading brands is the ultimate validation. Beyond our creativity, unique strategic approach, and decades of collective industry expertise, our clients choose to stay with us because we offer top-notch, premium service that remains commercially reasonable—and above all, completely stress-free for them.
The greatest proof of this trust lies in our unparalleled client retention and loyalty. Over the years, we have built a remarkable track record where whenever a client contact transfers to a new company, their very first move is to call TA-FBDI and brief us on their new marketing requirements. This organic, relationship-driven word-of-mouth advocacy has become the primary driver for our new business and project acquisition. To us, this is not just a corporate competitive advantage; it is a profound blessing that speaks to the strength and integrity of the partnerships we forge.
Weathering Storms and Celebrating Fresh Starts
Like any resilient enterprise, TA-FBDI has had to withstand its fair share of challenges over the years. We have successfully weathered major corporate transitions, from former partners who decided to migrate West, to organizational growing pains with individuals who temporarily lost sight of our collective vision and boundaries. Yet, through it all, we have been guided by a higher wisdom. We believe that even unfortunate incidents serve a purposeful role in refining us, and we remain anchored in the faith that our decisions, our perseverance, and our creative outputs are ultimately done for a higher glory.
As I pen this reflection, TA-FBDI Advertising Corp. has just celebrated its third anniversary under our current corporate banner. While our team has been commanding the PR, events, and digital marketing landscape for nearly two decades, this recent chapter represented a necessary, intentional fresh start to shed old baggage and realign our creative energy. Now, as we forge ahead, we carry that renewed zeal of diligence, passion, and hard work. It is this exact spirit that continues to position TA-FBDI Advertising Corp. as a preferred, top-of-mind integrated marketing communications agency in the country.
